Concept Development

Research, Sketches and Moodboards

Starting a new project is always exciting, it happens to be my favourite part of the process. Conducting contextual and market research, understanding the needs and wants of the target audience and how that influences their behaviour and trends. I find using my visual skills to create models, mood boards, sketches and ultimately develop an idea from beginning to end extremely satisfying.


Market Research

IKEA Gateshead  | Hallways and Secondary storage

From Concept to Proposal

BA (HONS) Interior Design | Bee Sweet & Underground Express